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Placing  a high value on quality journalism, video, audio and photography, our goal is to reflect the way the world is changing daily across business, technology, and creativity. We also aim to showcase trends in these sectors in addition to people leading and living in that change. These stories may inspire others either to harness the forces changing the world or even begin their own journey to alter things.

 

4Crossroads - The backround (And the Name)

We're located in Ireland but the notion of a journey through business and life is a global one. So when it came to naming the concept where do you start. Believe it or not the crossroads has been central to Irish culture for generations. 

That practice of dancing at the crossroads is long since gone as twitter, facebook and the mobile now occupy most spare time in Ireland. Although a song about the practice did top the charts in 1996 after Wexfords All Ireland Hurling win. Always worth a listen.!

The Four Crossroads Brand  The Four Cross Roads brand identity stems from Irish culture and heritage and in particular the fact that in olden times people would meet and exchange ideas and dance at their local cross roads.  This exchange is represented in the brand mark by the symbol "ia" which originates from the ancient Irish Ogham alphabet dating back to the the 4th century.   This ancient symbol means "pursuit of desire" which in essence represents the values of Four Cross Roads, i.e. following new journeys, taking the right path in life and pursuing one's dreams.  The four crossed ancient symbol has a contemporary twist on it and has been modified to form a directional arrow, suggesting change, new direction/journeys and progression. So there you have it!

The Four Crossroads Brand

The Four Cross Roads brand identity stems from Irish culture and heritage and in particular the fact that in olden times people would meet and exchange ideas and dance at their local cross roads.

This exchange is represented in the brand mark by the symbol "ia" which originates from the ancient Irish Ogham alphabet dating back to the the 4th century.

This ancient symbol means "pursuit of desire" which in essence represents the values of Four Cross Roads, i.e. following new journeys, taking the right path in life and pursuing one's dreams.

The four crossed ancient symbol has a contemporary twist on it and has been modified to form a directional arrow, suggesting change, new direction/journeys and progression. So there you have it!

But the key rationale behind the concept? We'll leave that to one of Ireland's greatest writers.

You see things; and you say ‘Why?’ But I dream things that never were; and I say ‘Why not?’
— George Bernard Shaw