All photography provided by Ballywire Media.

Placing  a high value on quality journalism, video, audio and photography, our goal is to reflect the way the world is changing daily across business, technology, and creativity. We also aim to showcase trends in these sectors in addition to people leading and living in that change. These stories may inspire others either to harness the forces changing the world or even begin their own journey to alter things.

 

4Crossroads - The backround (And the Name)

We're located in Ireland but the notion of a journey through business and life is a global one. So when it came to naming the concept where do you start. Believe it or not the crossroads has been central to Irish culture for generations. 

That practice of dancing at the crossroads is long since gone as twitter, facebook and the mobile now occupy most spare time in Ireland. Although a song about the practice did top the charts in 1996 after Wexfords All Ireland Hurling win. Always worth a listen.!

The Four Crossroads Brand The 4crossroads branding is based on the ancient Irish alphabet Ogham. While there is no direct symbol that is similar to ours we felt it was a good place to start our journey and well it just seemed to work!

The Four Crossroads Brand

The 4crossroads branding is based on the ancient Irish alphabet Ogham. While there is no direct symbol that is similar to ours we felt it was a good place to start our journey and well it just seemed to work!

But the key rationale behind the concept? We'll leave that to one of Ireland's greatest writers.

You see things; and you say ‘Why?’ But I dream things that never were; and I say ‘Why not?’
— George Bernard Shaw