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4Crossroads - The backround (And the Name)
We're located in Ireland but the notion of a journey through business and life is a global one. So when it came to naming the concept where do you start. Believe it or not the crossroads has been central to Irish culture for generations.
That practice of dancing at the crossroads is long since gone as twitter, facebook and the mobile now occupy most spare time in Ireland. Although a song about the practice did top the charts in 1996 after Wexfords All Ireland Hurling win. Always worth a listen.!
But the key rationale behind the concept? We'll leave that to one of Ireland's greatest writers.